Mountain Dew Unveils ₹20 Pack with Mahesh Babu
Mountain Dew, the bold and adrenaline-charged beverage from PepsiCo India, has rolled out an electrifying new campaign featuring superstar Mahesh Babu. The campaign highlights the brand’s popular 400 ml PET pack priced at just ₹20, reinforcing its commitment to delivering unbeatable value while staying true to its iconic philosophy, “Darr Ke Aage Jeet Hai.”
Staying consistent with its fearless identity, Mountain Dew continues to inspire consumers to push boundaries and embrace thrilling experiences—now made even more accessible through its value-driven offerings.
At the heart of the campaign is a gripping, high-octane TVC directed by acclaimed filmmaker Ali Abbas Zafar. The adrenaline-filled film showcases Mahesh Babu in a tense outdoor adventure, confronting a formidable natural obstacle. As suspense builds, he faces his fears head-on and takes a daring leap, once again bringing alive the powerful message: “Darr Ke Aage Jeet Hai.” The film perfectly captures Mahesh’s fearless persona while seamlessly promoting the brand’s ₹20 offering.
Speaking about the campaign, Akankshaa Dalal, Category Head, Mountain Dew, PepsiCo India, said,
“Our association with Mahesh Babu embodies the fearless spirit that defines Mountain Dew. His commanding screen presence brings our philosophy to life, inspiring millions to embrace courage and excitement. This campaign also reflects our focus on making that experience more accessible through strong value propositions.”
The campaign will be amplified through a robust 360-degree rollout across television, digital platforms, outdoor media, and social channels, ensuring wide reach and strong consumer engagement.
Mountain Dew continues to strengthen its market presence with a diverse range of packs catering to different consumption needs. Along with the 400 ml pack at ₹20, the portfolio includes 1.25L at ₹50 and 2L/2.25L packs at ₹90—offering consumers flexibility without compromising on the brand’s signature taste and experience.
About PepsiCo
PepsiCo is one of the world’s leading food and beverage companies, with products enjoyed over a billion times daily across more than 200 countries and territories. In 2024, the company generated nearly $92 billion in net revenue, driven by its strong portfolio of iconic brands such as Lay’s®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®.
Guided by its vision to become the global leader in beverages and convenient foods, PepsiCo continues to advance through its strategic initiative, PepsiCo Positive (pep+). This transformation focuses on sustainability, innovation, and human capital—aimed at driving long-term growth while making a positive impact on the planet and society.
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