Upasana Kamineni Launches National Breast Cancer Awareness Campaign with Fujifilm India
Breast Cancer Can Be Prevented Through Early Detection: Apollo Hospitals CSR Vice Chairperson Upasana Kamineni Konidela at Press Meet
Key Highlights:
- Fujifilm India and Apollo Foundation launch National Breast Cancer Awareness Campaign
- Upasana Kamineni Konidela appointed as campaign ambassador by Fujifilm India
- Apollo Foundation to implement campaign across 24 cities
- Initiative aims to raise awareness and inspire women to prioritize their health
- Campaign titled “Find It Early, Fight It Early” officially launched
Fujifilm India, a leader in healthcare technology, has launched its latest CSR initiative titled “Find It Early, Fight It Early” to spread awareness about breast cancer. The campaign was officially inaugurated by Upasana Kamineni Konidela, Vice Chairperson of CSR at Apollo Hospitals. The initiative focuses on the importance of early detection and aims to address the lack of awareness, especially in areas where myths and misinformation still dominate.
This nationwide awareness campaign will run across 24 cities and aims to reach over 1.5 lakh women. It will be executed by Apollo Foundation through trained grassroots healthcare workers, who will engage directly with women in urban slums, underprivileged communities, and low-income neighborhoods. Fujifilm India’s commitment to creating a health-aware society is strongly reflected in this initiative.
According to the ICMR’s National Cancer Registry, breast cancer accounts for 14% of all cancers in Indian women. One in every 29 Indian women is at risk of developing breast cancer in her lifetime. Unfortunately, many cases are detected at a later stage due to lack of awareness, stigma, and limited access to screening services. This campaign aims to overcome these barriers by offering culturally sensitive, community-based education and screening support.
As part of the initiative, public discussions, workshops, and educational sessions will be organized to help women recognize early symptoms, perform self-examinations, and seek timely medical help.
Upasana Kamineni Konidela, speaking at the launch, said:
“Namaste to everyone. Thank you to those standing with us for women, health, and change. It is my sincere wish that women live without fear—respectfully and healthily. Today, we are launching a movement. The goal is to bring healthcare technology into the daily lives of ordinary women. This is the first step toward transforming healthcare into a people’s movement.
In India, one woman is diagnosed with breast cancer every 4 minutes, and one woman dies from it every 13 minutes. Over 50% of breast cancer cases in India are diagnosed at a late stage, especially in communities that lack proper screening services.
Through this campaign, trained health workers will go directly to women in construction sites, urban outskirts, and low-income areas. Services will reach nearly 1.5 lakh women across 24 states. In a pilot program in Aragonda, Tamil Nadu, we were able to save 150 lives.
This is not charity—it is our responsibility. Self-examinations are not something to be ashamed of. Just as we talk openly about blood sugar, we must talk about breast health. Doctors, journalists, influencers, and community leaders—share your stories. A change must begin.
I consider working with Apollo Foundation as a blessing. Please encourage women to undergo screening early. Thank you all.”
Fujifilm India Managing Director Koji Wada added:
“Breast cancer can be prevented through awareness and early detection. Our campaign, with the message ‘Find It Early. Fight It Early,’ aims to educate women and save as many lives as possible by detecting the disease in its early stages.
Through its CSR efforts, Fujifilm India is committed to making healthcare more accessible. This includes providing screening services to the underserved, spreading awareness, and initiating preventive actions. The campaign aligns with Fujifilm Group’s Sustainable Value 2030 plan, which aims to make quality healthcare accessible to all.
Whether in remote towns or densely populated cities, Fujifilm India believes every woman deserves the opportunity to understand and protect her health.”
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