PMJ Jewels Launches ‘Rajeev’s IQ vs. Suma’s GB’ Campaign for Akshaya Tritiya
PMJ Jewels Unveils ‘Rajeev’s IQ vs. Suma’s GB’ Campaign for Akshaya Tritiya
This Akshaya Tritiya, PMJ Jewels, one of South India’s most cherished fine jewellery brands, proudly launches its latest television commercial featuring the beloved celebrity couple Suma Kanakala and Rajeev Kanakala.
Titled “Rajeev’s IQ vs. Suma’s GB,” the campaign brings a refreshing, witty twist to the traditional gold-buying season. While “IQ” symbolizes intelligence, “GB” — cleverly coined as Gold Buying — reflects Suma’s sharp foresight and long-standing belief in gold as a smart investment.
The TVC beautifully captures a slice of everyday life, where Rajeev questions the logic of investing in gold amid rising prices. In response, Suma takes him through a series of nostalgic flashbacks, showcasing how her consistent gold purchases over the years have outperformed market fluctuations. The narrative subtly reinforces gold as not just an ornament, but a cornerstone of financial security and family prosperity.
Elevating the campaign further, the commercial concludes with a compelling voice-over by Superstar Mahesh Babu, the esteemed brand ambassador of PMJ Jewels, reminding audiences of the timeless value of investing in tradition.
Leadership Speaks
“At PMJ Jewels, we believe every piece of jewellery carries a story—of love, legacy, and wise investment. Akshaya Tritiya symbolizes new beginnings and everlasting prosperity. Through the ‘Rajeev’s IQ vs. Suma’s GB’ campaign, we celebrate the practical wisdom of the Indian homemaker. Suma and Rajeev’s natural chemistry perfectly reflects conversations in households across the country, highlighting gold as a trusted asset for generations.”
— Kushal Kankaria, Chairman, PMJ Jewels
“Akshaya Tritiya is a festival that brings joy, luck, and prosperity into every home. With this campaign, we wanted to capture that spirit through the relatable concept of ‘GB’—Gold Buying intelligence. With Mahesh Babu lending his voice, we warmly invite customers to visit PMJ Jewels and begin their own journey of building a golden legacy.”
— Dinesh Kankaria, Managing Director, PMJ Jewels
Celebrate Prosperity with PMJ Jewels
Marking the auspicious occasion of Akshaya Tritiya, PMJ Jewels presents an exquisite collection of bridal, diamond, and handcrafted gold jewellery. Each design seamlessly blends timeless craftsmanship with contemporary elegance, offering something special for every customer.
The “Rajeev’s IQ vs. Suma’s GB” TVC, directed by Shourya Paruvu, is now airing across leading regional television channels and digital platforms. Through this campaign, PMJ Jewels extends a heartfelt invitation to customers to welcome the blessings of Goddess Lakshmi and embrace a future filled with prosperity.
About PMJ Jewels
With a legacy spanning over six decades, PMJ Jewels stands as a premier destination for fine jewellery. Renowned for its handcrafted designs and unwavering commitment to quality, the brand has earned the trust of generations. Today, PMJ Jewels continues to symbolize elegance and reliability, with a strong presence of 45 stores across India and the United States.
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