‘Meter’ is a commercial entertainer with strong content: Producer Chiranjeevi (Cherry)
‘Meter’ is a commercial entertainer with strong content: Producer Chiranjeevi (Cherry)
Tollywood’s leading production company Mythri Movie Makers presents the mass action entertainer ‘Meter’ starring young hero Kiran Abbavaram. The film is directed by debutant Ramesh Kaduri and produced by Clap Entertainment.Produced by Naveen Yerneni and Ravi Shankar Yalamanchili and produced by Chiranjeevi (Cherry) and Hemalatha Pedamallu, Atulya Ravi is playing the female lead. Made as an out and out mass and action entertainer, the movie’s songs, teaser and trailer received tremendous response. In the context of the grand release of the movie on April 7 as a summer special, producer Cherry Meter shared the special features in the press conference.
Which range meter has been set for the box office?
They watch the teaser and trailer. We are saying that it will start at 100. We are very confident because the movie has done well. The meter is in high speed.
Have you done some experimental films before?
yes He is one with Gopichand. This is an experimental film. Madhet Dalara and Happy Birthday are also experimental films. For the first time, we have ‘metered’ that it would be good if we go into the commercial entertainer format.A commercial entertainer should have a strong story despite all the songs fights comedy. Such a strong story has reached the meter. Ramesh came up with a very good story. The meter is very strong in terms of content. A good story can be told experimentally..
Which range meter has been set for the box office?
They watch the teaser and trailer. We are saying that it will start at 100. We are very confident because the movie has done well. The meter is in high speed.
Did you think of Kiran Abbavaram while making this story?
When the director came to do this story, he thought to do it with a big hero. Some people were going near. It was also said that we will see according to the dates. In the meantime, Kiran Abbavaram SR Kalyana Mandapam has been released. If you tell him, he said ok.
When you saw the teaser trailer, did you feel a story with a big hero?
Surely this is a story with a big hero. But Ramesh couldn’t do it with a big hero.
How did Kiran do Abbavaram?
Kiran Abbavaram is an actor who has the ability to play any role. Many movies have already been done. This role also suited him perfectly. Mannerism, energy, style.. Kiran has done what the director wanted.
What difference do you notice from your previous films?
Any movie should be good. We did it because Meter is also a good movie. Experimental films may get a good reputation but the box office makes little difference. For such movies, if the movie is good, the box office revenue is likely to be better.
We heard that the budget for the meter is more than expected?
Any subject depends on picking it up. For example, there is the Chammak Chammak Pori song. It can be taken normally. But the song is good. We put a big set to make it grand. We have never held back on spending. We are ready to put it where it is needed. ‘Muthuvadalara’ is a film to be made in one and a half crores. But it has been two and a half crores.We wanted to make Happy Birthday in seven crores. It has become eight and a half crores. The meter is also a little higher than we expected. We have spent as much as we need. Highest budget movie meter in Kiran’s career.
Things that have been observed in the industry in these twenty years?
Technology has advanced a lot. A lot of up grades have happened. The quality has increased. We are also able to show Hollywood level movies. We have been able to show our mark at the international level
Your new projects?
There is a project with Ritesh Rana. There will be another film with a new director