Chiranjeevi Urges Stronger Protection for Artists Against AI Misuse
Megastar Chiranjeevi has taken his fight against the misuse of Artificial Intelligence (AI) and deepfake technology to the next level by personally meeting Honourable Union Home Minister Shri Amit Shah in Hyderabad today. Mega Power Star Ram Charan accompanied his father during the meeting and also met the Union Home Minister.
Chiranjeevi, who recently expressed serious concerns on social media platform X over the circulation of degrading and morphed videos targeting film artists, sought the appointment to bring the issue directly to the attention of the Union Home Minister. He highlighted how the growing misuse of AI and deepfake technologies poses a serious threat to the dignity, privacy, rights and creative content of artists.
Going beyond raising concerns on social media, Chiranjeevi urged the Union Home Minister to introduce stronger legal safeguards and ensure strict action against individuals misusing these technologies. Representing the concerns of the film fraternity, he emphasised the urgent need for effective measures to prevent the creation and circulation of manipulated content targeting artists.
Shri Amit Shah listened to Chiranjeevi’s concerns and assured him that the Government would examine the matter on priority and work towards strengthening safeguards and imposing strict penalties against such misuse. He also advised Chiranjeevi to submit a detailed written representation and entrusted Union Minister Shri G. Kishan Reddy with coordinating the matter.
Expressing gratitude for the Union Home Minister’s positive response and assurance, Chiranjeevi described the meeting as an encouraging development for the film fraternity. He expressed hope that the initiative would pave the way for meaningful measures to protect artists from the growing threats posed by AI-generated fake content and deepfake technology.
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