Atlee & Ranveer Singh Ignite Screens with ‘Agent Ching Attacks’ ft. Sreeleela & Bobby Deol!
Blockbuster filmmaker Atlee, the creative powerhouse behind Jawan, Bigil, and Mersal, makes his grand advertising debut with the most explosive campaign ever — Ching’s Desi Chinese’s cinematic spectacle Agent Ching Attacks.
This is no ordinary commercial — it’s an 8-minute mini action blockbuster packed with drama, comedy, music, and masala, blurring the lines between advertising and cinema.
Front and center is the electrifying Ranveer Singh reprising his iconic Ching’s mascot avatar, now joined by two powerhouse performers — Sreeleela and Bobby Deol — in a film that delivers Atlee’s trademark scale, visual grandeur, and heart-pounding energy.
Atlee’s First Ad Film — A Love-Filled Explosion
Speaking about his first-ever ad project, Atlee shared:
“For me, love is the secret ingredient. Ching’s wanted something India won’t just watch, but love — that’s why I said yes. Ranveer’s madness, Bobby sir’s magic, and Sreeleela’s freshness — we’ve cooked this with a lot of heart. Now it’s time for the audience to taste it.”
The ad not only raises the entertainment bar but also redefines what brand films can achieve, with cutting-edge VFX, slick choreography, and high-octane action sequences shot in true cinematic style.
Sreeleela, Bobby Deol, and Ranveer Singh Set the Screen Ablaze
The glamour quotient soars with Sreeleela, while Bobby Deol turns up the heat with his trademark swagger. Fresh off his scene-stealing performances in Animal and The Bads of Bollywood*, Bobby brings his unique charm and intensity to the Ching’s universe, making every frame a visual delight.
Ching’s Desi Chinese – Turning Every Meal into a Blockbuster
Deepika Bhan, President, Tata Consumer Products, said:
“At Ching’s, we’ve always believed every meal should be a blockbuster — bold, flavourful, and irresistibly masaaledar. With Ranveer Ching back in action, the excitement is at an all-time high. Five films in, his energy still blows the roof off! This is our biggest, boldest celebration of Desi Chinese yet — bursting with spice, drama, and pure entertainment. This one is guaranteed to aag lagaa de!”
Music, Magic & Masala – All in One Frame
The film also revives the cult anthem ‘My Name is Ranveer Ching’, originally composed by Shankar-Ehsaan-Loy, sung by Arijit Singh, and penned by the legendary Gulzar. The new version by Sai Abhyankkar brings a fresh, fiery twist that’s already taking over playlists and airwaves across the country.
#AagLagaaDe – The Ultimate Entertainment Feast
In every sense, Ching’s Desi Chinese’s Agent Ching Attacks is more than an ad — it’s a cinematic celebration of flavour, fun, and full-on firepower, designed to truly #AagLagaaDe!
About Tata Consumer Products Limited
Tata Consumer Products Limited unites the Tata Group’s key food and beverage interests under one umbrella. With a diverse portfolio that spans tea, coffee, water, salt, pulses, spices, ready-to-eat meals, and snacks, it’s home to beloved brands like Tata Tea, Tetley, Tata Coffee Grand, Himalayan, Tata Salt, Tata Sampann, Tata Soulfull, Ching’s Secret, and Smith & Jones.
With a reach of over 275 million households and an annual turnover of ₹17,618 crore, the company continues to expand its strong footprint across India and international markets — serving quality, innovation, and taste to millions every day.
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