Sonu Sood Unveils ‘Alphalete’: A New Era of Authentic Health Supplements Begins in India
▪️ Miss India Manasa Varanasi joins Sonu Sood at the vibrant ‘Alphalete’ launch event in Hyderabad
Hyderabad – In a landmark move set to redefine the Indian fitness and wellness industry, actor and humanitarian Sonu Sood officially launched ‘Alphalete’, a premium health supplement brand focused on authenticity, transparency, and international quality standards. The grand unveiling took place at the luxurious Trident Hotel, Hyderabad, in a star-studded event that underscored the brand’s ambitious vision for the Indian market.
Adding elegance to the event, Miss India 2020 Manasa Varanasi joined as guest of honor, lending further credibility and charm to the launch of a brand that promises to revolutionize the supplement space with its motto: “Authentic – Exclusive – Performance.”
Sonu Sood Advocates for Safe, Trustworthy Supplements
Gracing the occasion as chief guest, Sonu Sood delivered an impactful speech emphasizing the importance of safe supplementation in the age of fitness awareness.
“I am delighted to launch a wonderful brand like Alphalete in Hyderabad. My heartfelt congratulations to the founders, Suresh Shukla and Sravan Ghanta. In today’s fitness-driven culture, especially among the youth, the market is flooded with supplements—many of which are unregulated and potentially harmful. It’s encouraging to see Alphalete addressing this concern with products that are lab-tested, QR-code verified, and manufactured according to American standards,” he stated.
“I urge all fitness enthusiasts to choose their supplements wisely. Alphalete’s commitment to quality shows its responsibility towards the consumer. I believe this brand will earn the public’s trust and make a real difference,” Sonu added, reinforcing his support for clean health practices.
“We Want to Build Trust in the Indian Market” – Founder Suresh Shukla
Suresh Shukla, the Founder & CEO of Alphalete, shared insights into the vision behind the brand.
“The Indian supplement industry has long been riddled with issues around fake products, poor quality, and lack of transparency. As someone who has studied in the U.S. and is deeply passionate about fitness and bodybuilding, I recognized the urgent need for a reliable, science-backed supplement brand tailored to Indian consumers,” he explained.
“Alphalete aims to fill this trust gap. All our products go through strict lab testing and come with QR-code authentication. We want to give users peace of mind with every purchase, ensuring they’re fueling their bodies with only the best.”
“This is a Movement, Not Just a Business” – Co-Founder Sravan Ghanta
Co-Founder and CFO Sravan Ghanta echoed this mission-driven approach, highlighting the deeper purpose behind Alphalete.
“When Suresh shared his vision with me, I was immediately inspired. We’re not just launching a product line—we’re starting a movement that prioritizes public health, awareness, and empowerment. Alphalete stands for responsibility, trust, and transformation. We want to set a benchmark in the Indian market that other brands will aspire to.”
Creating a Buzz in the Fitness World
The launch event witnessed the presence of several health experts, fitness influencers, athletes, and media professionals, all of whom were enthusiastic about the arrival of a brand that promises transparency and quality. The energy was electric as discussions revolved around the need for genuine supplements and responsible fitness choices.
Attendees took to social media, making #iamalphalete trend across platforms—highlighting the growing anticipation and excitement around the brand. With its sleek packaging, science-backed ingredients, and star-studded endorsement, Alphalete is already capturing attention.
A Game-Changer for Indian Fitness Culture
In a market increasingly dominated by health-conscious millennials and Gen Z, Alphalete enters at a crucial time. The brand’s commitment to third-party lab testing, international standards, and consumer education positions it as a potential game-changer.
By combining the power of celebrity influence, entrepreneurial vision, and genuine concern for consumer well-being, Alphalete is not just launching a supplement line—it’s laying the foundation for a healthier India.
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